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The race is on…

Sep 14, 2023

Beaujolais Nouveau 2023

Join in the race to enjoy Beaujolais Nouveau on the third Thursday of November… a tradition that is upheld every year, cannot be drunk before and is celebrated worldwide on the day!

at is Beaujolais Nouveau?
Beaujolais Nouveau is the new red wine from the first harvest of Gamay grapes in the Beaujolais region of France.

What makes it special?
It’s one of only a handful of wines that are produced, bottled and released within a few weeks of harvest. This gives the wine lots of instant drinkability.

What does it taste like?
Each year it will taste slightly different depending on the weather the Beaujolais region has experienced but it is always fresh and fruity with cherry, strawberry and raspberry flavours.

How should I drink it?
You’ll want to chill the wine for about 15 minutes in the fridge before drinking as this will enhance the fresh fruit flavours. Drink within a few months of release too as the wine has almost no tannins, which is one of the main preservatives of red wine.

Chateau de Belleverne Beaujolais Nouveau 2023

Pre-orders open until 28th Sept 2023.
Collection/delivery available from 16th Nov 2023.

Interesting facts about Beaujolais Nouveau…

The Beaujolais Run began in 1970 as a race between Joseph Berkmann (restauranteur and wine writer) and Clement Freud (politician and wine writer) as to who could get back to London from Beaujolais with a car full of the Nouveau first. More and more people got involved, methods of transport became more outlandish, with the winning time eventually being made a few years later by an RAF Harrier jump jet.

The release date has moved a lot over the years, traditionally “primeur” wines could only be released after the 15th of December, then in the 1950’s it moved to the 15th November and finally in 1985, it was decreed that the third Thursday of November should be the official release day.

Legendary Beaujolais winemaker Georges Duboeuf did a lot to promote Beaujolais Nouveau around the world and is often credited with the phrase “Le Beaujolais Nouveau est arrivée”!

A spa in Japan holds an annual event where visitors can bathe in Beaujolais Nouveau whilst enjoying a glass.